How Corem develops its parking management business with digital solutions
Corem is one of the leading commercial real estate companies in the Nordic region with over 15,000 parking spaces in its portfolio. With Mobility46, they are now digitising their parking management — building the foundation for a data-driven business that increases both customer satisfaction and profitability.
Background & Challenge
Corem has long had a traditional management of its parking management — where contracts were held in Excel and billing was handled manually. This made it difficult to have an overview, act proactively or analyze utilization and revenue.
Eva Näsholm, Group Manager Parking at Corem, was commissioned to run the digitisation journey. With over 13 years of experience in the industry, she quickly saw the need for a comprehensive solution that could:
- Improve the customer experience
- Create a differentiated offer for different customer categories
- Enabling data-driven decisions for business development
“Now it is finally dawning on the industry that parking is very important. This is for two reasons: customer satisfaction and revenue potential.”
— Eva Näsholm, Group Manager Parking, Corem
Solution & Collaboration
Corem chose to implement Park46 as an ERP system for parking management — a system that manages both visitor and contract parking in the same platform. Together with the analysis tool Insight46 They also have full access to data to optimise pricing, capacity and offering.
With Park46, Corem will be able to:
- Differentiate prices and availability by customer category and time of day
- Offer faster response times and improved service
- Manage the entire business in one system without having to supplement with manual lists
“There are huge opportunities to increase customer satisfaction if you package the offer in the right way.”
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“Mobility46 has been incredibly fast, creative and responsive throughout the process.”
“Mobility46 has been incredibly fast, creative and responsive throughout the process.”
Results
Corem is now about halfway through its digitization journey and is already noticing several positive effects:
- Increased customer satisfaction through faster response times and clearer offers
- Better control and overview all over the parking shop
- Data-Driven Decisions thanks to statistics and dashboards in Insight46
- Reduced manual administration centralization in a system
An important advantage is also the ability to be able to optimize the deal with the right pricing based on demand, occupancy and customer category — something that was previously impossible without access to data.
“This is just step one. The next step is when we can start using the data and really optimize the business — that's when the exciting starts.”
Corem digitizes 15,000 parking spaces — with Mobility46
Corem shows the way. With Park46 and Insight46, you create a modern parking experience, gain a better overview and lay the foundation for profitable optimization — regardless of scale.
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