Sustainable mobility and parking: Key insights for the real estate industry in 2025

A year of change and innovation

“Collaboration is the future — no more reserved seats,” notes Patricia Wallin Granhagen, CEO of Falu P. Her reflection reflects a broad trend in the industry, where optimization and flexibility are increasingly the focus. Tools such as Automatic Number Plate Recognition (ANPR) and flexible agreements make it easier to adapt parking solutions to customer needs.

For Johnny Pettersson-Springer at Fabege, the future is about balancing investment and efficiency. “We don't want to overinstall charging points, but find smarter ways to meet demand,” he says, pointing to the importance of adapting to the real needs of the market.

Mikael Ring at Voltiva reflects on the opportunities that arise in a turbulent industry: “When things are messy in the industry, opportunities open up. We have been able to acquire players and take over customer agreements that strengthen our core business.” He also sees a clear maturity in the market, with charging infrastructure now becoming a hygiene factor rather than a choice.

Digitalization as a driving force

Petter Arvidsson at Avy describes how AI and digital tools are revolutionizing the industry. “AI gives us the ability to analyze large amounts of data and draw insights that make properties safer and more efficient to manage.” He goes on to highlight the potential of using AI to identify new business opportunities. For example, AI can help develop niche solutions that appeal to specific customer needs.

Peter Backström at Sveaviken Property Management highlights that property owners increasingly want to maintain control over their digital platforms, while at the same time demanding that the systems be adaptable to future needs. This places new demands on service providers. “Technology development is moving faster and faster, and it is crucial to both dare to test new solutions and to have a solid foundation on which to stand. We have built our management business with a 'best of breed' approach, combining open systems to create efficient and future-proof management.”

Josephine Adorelle of POC Energy highlights the possibilities of combining charging infrastructure with parking management. “Through smart and flexible solutions, we can optimize the utilization of parking spaces and create new revenue streams while future-proofing properties for an electrified world.”

Collaboration for sustainable solutions

Jesper Lönnqvist at Elbilio stresses the importance of collaboration between different business areas such as parking, shared mobility and electric car charging. “We see that collaboration is key to optimising real estate resources and meeting customer needs.”

Jenny Odén from Vattenfall InCharge underlines the importance of developing flex services together to meet the increased demands on energy use and charging infrastructure.

“Flex services that balance power demand against replacement are critical to optimizing energy use, preventing grid congestion, and minimizing recharging times.”

By integrating such solutions, property owners can create a more efficient and sustainable charging experience.

Agnes Asplund at Waybler reflects on the importance of partnerships in the industry:

“No one is the best at everything. By uniting around common goals, we can accelerate development and create better solutions for property owners.” She also believes that more time will be spent on power consumption analysis to cut peaks and save money where, “savings on smart systems will be more important than initial installation costs.”

A look ahead

As we look ahead to 2025, we see an industry increasingly focused on innovation, sustainability and customised solutions.

“The sharing economy will play a key role in optimizing parking spaces. Technologies such as camera reading and better measurability help property owners make smarter decisions,”

says Lotta Salomonsson, CEO at FairDeal Group. In addition, she believes in innovations in micromobility, which can create new uses for traditional parking spaces.

Anette Edén from Uppsala Parking is looking forward to the opening of their new mobility building Brandmester.

“We want parking to be as smooth as possible for the customer, almost like a Netflix subscription,”

she says, stressing the importance of modernizing the parking experience.

Petter Arvidsson at Avy highlights the potential of strengthening digital ecosystems:

“Partnerships and standardised integrations are essential for property owners to meet the needs of the future effectively.”

Concluding Thoughts

2025 offers great opportunities for the real estate industry to think new and think sustainably. Through collaboration, digitalization and long-term focus, parking spaces and mobility solutions can become more than just a functional tool — they can become a key to well-being and growth. Let us be inspired by the spirit of 2024 cooperation and together enter the new year with energy and new ideas!

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