Sustainable mobility and parking: Key insights for the real estate industry in 2025

A Year of Change and Innovation

“Shared use is the future — no more reserved spots,” says Patricia Wallin Granhagen, CEO of Falu P.

Her reflection captures a broader industry trend where optimization and flexibility are increasingly in focus. With tools such as ANPR (Automatic Number Plate Recognition) and flexible contracts, adapting parking solutions to customer needs becomes easier than ever.

For Johnny Pettersson-Springer at Fabege, the future is about balancing investment and efficiency:

“We don’t want to overinstall charging points — instead, we aim to find smarter ways to meet demand,”
he explains, emphasizing the importance of aligning with real market needs.

Mikael Ring from Voltiva reflects on the opportunities emerging in a turbulent market:

“When the industry is in flux, new opportunities arise. We’ve been able to acquire operators and take over customer contracts that strengthen our core business.”
He also sees a clear market maturity where charging infrastructure is now becoming a hygiene factor rather than a competitive differentiator.

Digitalization as a Driving Force

Petter Arvidsson from Avy describes how AI and digital tools are revolutionizing the industry:

“AI allows us to analyze large amounts of data and extract insights that make properties safer and more efficient to manage.”
He also highlights the potential of AI to identify new business opportunities — for example, developing niche solutions tailored to specific customer needs.

Peter Backström from Sveaviken Property Management notes that property owners increasingly want to retain control over their digital platforms while ensuring systems remain adaptable for future needs. This places new demands on service providers:

“Technology is evolving faster and faster, and it’s crucial to both experiment with new solutions and have a solid foundation to build on. We’ve built our property management operations on a ‘best of breed’ strategy, combining open systems to create an efficient and future-proof management structure.”

Josephine Adorelle from POC Energy points to the opportunities in combining charging infrastructure with parking management:

“Through smart and flexible solutions, we can optimize parking space utilization and create new revenue streams while future-proofing properties for an electrified world.”

Collaboration for Sustainable Solutions

Jesper Lönnqvist from Elbilio emphasizes the importance of collaboration between different mobility sectors such as parking, shared mobility, and EV charging:

“We see that cooperation is the key to optimizing property resources and meeting customer needs.”

Jenny Odén from Vattenfall InCharge highlights the importance of developing flexibility services to meet rising energy and charging infrastructure demands:

“Flexibility services that balance power demand with compensation are crucial to optimize energy usage, prevent grid overload, and minimize charging times.”
By integrating such solutions, property owners can create a more efficient and sustainable charging experience.

Agnes Asplund from Waybler reflects on the value of partnerships in the industry:

“No one is best at everything. By uniting around shared goals, we can accelerate development and create better solutions for property owners.”
She also believes that more time will be spent analyzing power consumption to reduce peaks and save costs:
“Savings from smart systems will become more important than initial installation costs.”

A Look Ahead

As we look toward 2025, the industry is increasingly focusing on innovation, sustainability, and customer-centric solutions.

“The sharing economy will play a key role in optimizing parking spaces. Technologies like camera-based recognition and improved measurability will help property owners make smarter decisions,”
says Lotta Salomonsson, CEO of FairDeal Group. She also believes innovations in micromobility will create new uses for traditional parking areas.

Anette Edén from Uppsala Parkering is looking forward to opening their new mobility hub, Brandmästaren:

“We want parking to be as seamless as possible for customers — almost like a Netflix subscription,”
she says, emphasizing the importance of modernizing the parking experience.

Petter Arvidsson from Avy adds:

“Partnerships and standardized integrations are essential for property owners to effectively meet the needs of the future.”

Final Thoughts

2025 presents major opportunities for the real estate industry to think new and think sustainably. Through collaboration, digitalization, and long-term focus, parking spaces and mobility solutions can become more than just functional tools — they can be key drivers of satisfaction and growth. Let’s carry the spirit of collaboration from 2024 into the new year — with energy and new ideas for the future!