How Corem develops its parking management business with digital solutions
Corem is one of the leading commercial real estate companies in the Nordic region with over 15,000 parking spaces in its portfolio. With Mobility46, they are now digitising their parking management — building the foundation for a data-driven business that increases both customer satisfaction and profitability.
Background & Challenge
Corem had long relied on a traditional approach to parking management – with contracts stored in Excel and invoicing handled manually. This made it difficult to maintain an overview, act proactively, or analyze usage and revenues.
Eva Näsholm, Head of Parking at Corem, was tasked with leading the digitalization journey. With over 13 years of experience in the industry, she quickly saw the need for a comprehensive solution that could:
- Improve the customer experience
- Create a differentiated offering for different customer categories
- Enable data-driven decisions for business development
“The industry is finally starting to realize how important parking really is. For two reasons: customer satisfaction and revenue potential.”
— Eva Näsholm, Head of Parking, Corem
Solution & Collaboration
Corem chose to implement Park46 as its business system for parking management – a platform that handles both visitor and contract parking in one place. Together with the analytics tool Insight46, they now have full access to data for optimizing pricing, capacity, and offerings.
With Park46, Corem can:
- Differentiate pricing and access by customer category and time of day
- Offer faster response times and improved service
- Manage the entire business in one system without relying on manual lists
“There are huge opportunities to increase customer satisfaction if you package the offering in the right way.”
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“Mobility46 has been incredibly fast, creative and responsive throughout the process.”
“Mobility46 has been incredibly fast, creative and responsive throughout the process.”
Results
Corem is now about halfway through its digitalization journey and is already seeing several positive effects:
- Increased customer satisfaction through faster response times and clearer offerings
- Better control and overview of the entire parking business
- Data-driven decision-making enabled by statistics and dashboards in Insight46
- Reduced manual administration through centralization in one system
An important advantage is also the ability to optimize the business long-term with the right pricing based on demand, occupancy, and customer category – something that was previously impossible without access to data.
“This is only the first step. The next step is when we can start using the data to truly optimize the business – that’s when things get exciting.”
Corem digitizes 15,000 parking spaces — with Mobility46
Corem leads the way. With Park46 and Insight46, you create a modern parking experience, gain a better overview and lay the foundation for profitable optimization — regardless of scale.
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