Revolutionizing the parking industry with digitalization and automation

Ten years ago, no one had even conceived the idea of “digital ERP system for parking management” — many people had poor track of their parking assets, and management often consisted of a couple of shelves with binders. Today, more and more people are beginning to see the potential of the parking business, and for you at Mobility46 we have developed a groundbreaking system that revolutionizes management by automating the management process, digitizing the customer journey and opening up the integration of extended services.

Are you curious about how Mobility46 has grown over the past decade? Read our chronicle: “10 years of digital parking management.”

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Parking management — a complex process that lends itself well to digitalisation

Parking contract management differs from traditional lease management in that it often involves thousands of contracts with small contractual value rather than few large contracts with large contract value. In each of these agreement processes, several steps are then included. How does the administrator match an application against a vacancy? How should the contract be signed and registered? How does the driver get access to use his seat? How to ensure that notification and payment are made correctly? What happens when contract terms need to be changed and how do you get an overview and control of your stock? As long as you perform each step manually, this means a lot of time-consuming work that also opens up the risk of something going wrong along the way - even small errors can result in large costs and lost revenue in the long run. Complicated, to say the least.

“There are many benefits to digitising parking permits. Among other things, administration is minimized, monitoring becomes more efficient and we are better able to follow up and produce statistics. In addition, it will be easier for users who can now manage their parking permits directly in an app.”

- Erik Sandin, Head of Horticulture at Huddinge Community Real Estate.

The great thing about the parking management process is that it does very well for digitization. With a digital system, most of these manual steps can be automated, and it is also easier to offer dynamic forms of use that meet the needs of tenants. Automation frees up time for both the park operator and the administrator and the system helps the park operator to find a parking type that suits them, which leads to more satisfied customers and employees.

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Automation and digitalization provide more satisfied tenants and park drivers

In our ten years in the parking industry, we have personally experienced what takes time, limits and creates frustration on the part of property owners, operators and park drivers. It is these experiences that we have drawn from in the development of our digital ERP system for parking management, and it is them that we challenge when we look at the usefulness of each new feature.

Let's take the manual administration as an example. Here we saw great potential in streamlining a complex process and saving time, but it has also been shown to have nice effects on customer satisfaction. The more we digitize, automate parking management and enable the park operator to take care of their own commitments, the more satisfied they will be.

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Automation combined with data streamlines business development

A digital system collects user data that can be used to develop the deal. This may include, for example, how high the utilization rate you have in a certain type of place, how much demand is for electric car charging or how much you need visitor parking at the property (read more about different usage forms here). If you use this data correctly, it has positive effects on both customer satisfaction and revenue from parking assets, as you can, for example, charge the right place for the right place at the right time.

If this data is instead distributed in different databases, it becomes more difficult to review, analyze and use to optimize the parking business. Moreover, if you have to make all the changes manually, much of the potential revenue increase is eaten up by administrative costs.

With a system that automates queue management, filling and contract management, it is easy to adjust the offer over time. In short, you can screw on the parking lot all the time and adjust it to maximize usage and improve the parking experience without incurring any cost.

“Mobility46 has really helped us clarify the needs and wishes of our customers and how much the parking spaces can actually be used for optimal use.”

- Patricia Wallin Granhagen, CEO at Falu P

Choose a reliable system adapted for parking management

Digitalization and automation thus enable and simplify both the management and optimization of parking management, which in combination of reduced costs, increased revenues and more satisfied customers contributes to an increased operating net for the property. But what should you consider if you want to digitize your parking management? We strongly recommend that you choose a web-based system that has been developed for parking from scratch, and that the provider you choose is innovative, experienced and knowledgeable in the specific sectoral needs of parking. This ensures that you get a reliable and proven system that evolves with the market.

“I am convinced that this is a step in the right for us if we are to be a complete provider of parking. The collaboration will make us stronger with digital services and we will thus be able to offer our customers a holistic system that makes it easier to administer parking management.”

- Viktor Fhors, Business Area Manager for Parking at Securitas Sweden

Mobility46 is one of the few SaaS providers that have had parking and the parking operator as their main focus from the start, and have also future-proofed the offer by making electric car charging an integral part of the parking experience. In addition, we are constantly developing the system with new functions and integrations (such as digital access and surveillance), in order to meet the needs of our customers and users both today and tomorrow.

Parking is a necessary part of business development

That said: parking is and will continue to be an important part of the community infrastructure, which means that it should also be a central part of the business strategy of all those who own and manage parking.

In order to secure the parking business for the future, you need to keep track of your parking assets and a structure for how to work with them - both facilitated by a digital ERP system for parking management.

“It's really exciting to now take the first step in something that we believe will clearly improve the customer experience, while at the same time simplifying our internal processes. We always strive to be at the forefront and constantly develop our products, and Mobility46 and their digital tools felt like a natural next step.”

- Johnny Pettersson-Springer, Business Development Manager Parking at Fabege

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Do you want to know more about how you can optimize your parking business? Read: Our top tips for developing your parking business with data