Get Satisfied Tenants with a Digital Parking Experience

The administrative department's case management system is buzzing and it is Mr Gustavsson who wonders when his parking contract will arrive. “As soon as I come to the surface in this support storm,” the administrator thinks, but replies in a pleasant tone that they are working as fast as they can, but that the processing time is slightly extended at the moment. “Your agreement is at the top of the pile and will be sent away during the day,” she adds, and will send you a link to your customer satisfaction survey in hopes of getting some feedback. Is the situation recognized?

The Challenges of Manual Parking Management

Because parking management is a complex process with several steps surrounding each agreement - and the parking agreements can be many - the administrators in the management department usually have a lot of work to do. For example, this may include:

• You have more incoming support requests than you can handle.
• You send your contracts by post, which creates long lead times between when an expression of interest has been matched with a vacancy and the parking customer receives their contract
• You use physical keys or key washers for the garage doors, which means that it takes additional time for your parking customers to get started after they have signed their contract
• Every time there is a price increase or change of conditions, you need to send out an additional agreement, which means that you again have to go through the contract process manually
• You have a poor overview of your parking assets, making it difficult to offer anything other than reserved parking

All this together creates an inefficient work process that leads to stressed employees and frustrated parking customers, while at the same time there is a high risk that something will go wrong on the road.

How to streamline parking management

By digitising parking management, most of the management process can either be handled automatically by the system or by the parking customer himself:

• The parking customer can see the types of parking spaces available on your digital queue page and register their own interest or purchase a digital parking permit
• When a vacancy matches an expression of interest, you can choose between the system automatically sending a contract proposal to the customer or manually assigning the place (you will then be notified of the match by a notification in the system)
• The system sends an agreement by email, which is digitally signed by the customer
• As soon as the contract is signed, the customer can download your parking app and directly use it to open the garage door, activate their parking permit and start/stop electric car charging, etc.
• If the customer wants to buy more parking permits, change parking spaces, access electric car charging or terminate their contract, this is done quickly, easily and digitally.
• When it comes time for pricing or other contract terms changes, the system automatically handles it according to your preferences, ensuring that your customers always pay the right price for the right place at the right time.

Since the system constantly collects data on how your spaces are used, it is also easy to adjust and optimize your parking patterns over time, for example, installing more electric car chargers as demand increases, or gradually move from reserved to unreserved spaces to increase occupancy. All without it having to cause any extra headaches for you, because you have full control and overview of the system. Read more about how you can use data to adjust your usage patterns according to the needs of your parking customers here.

With a digitalized and automated management process, you get more time to focus on value-creating activities, such as analyzing your parking data to develop your parking offer and provide first-class service to your customers and tenants. This gives employees a better working environment, while increasing your NPS (Net Promoter Score).

Benefits for the tenant — this is what the digital parking experience looks like

Instead of your tenants having to keep track of physical key tags or contact you to change something in their agreement, they can manage everything about their parking commitments directly through your app. For example:

• Oversee and manage lease agreements and invoices
• Activate and enter registration number for digital p permits
• Open gates with digital keys and give access to colleagues, family or visitors
• Start, stop and view electric car charging history
• Find answers to frequently asked support questions
• Receive push notifications with information about e.g. upcoming cleaning days

Smooth huh? Many of our clients' parks think so too.

“A great advantage of digital parking management for the park operator is clearly the digital access - being able to open gates with your phone and easily share it with, for example, their family or colleagues.”

- Tobias Wallin, CEO at Parkano

Several of our customers testify to how satisfied their park drivers are with the digital retail experience. The automated processes reduce waiting times, while the app provides increased self-control over the parking experience, which contributes to a more pleasant parking experience.

Digitalization brings more satisfied tenants and employees

Digitalizing and automating the management process frees up time for the administrator. At the same time, tenants are more satisfied as wait times decrease and they gain more control over their parking experience, which in turn leads to reduced support. The time you save can instead be used to analyze the parking data collected by the system, so that you can optimize and refine your parking offer according to the needs and demands of your tenants. In the end, with digitized parking management, you have satisfied customers and happier employees.

“We get a lot of positive reactions from our customers when they start using the system, linked to efficiency and control. All of a sudden, they have an overview they haven't had before.”

- Josefina Viira, Head of Implementation and Customer Success at Mobility46

Do you want to know how to digitize your parking management? Read: How do we make sure our customers get started with their new system?