EV Chargers – A Profitable Business for Property Owners and Parking Operators
You’re probably already aware that electric vehicles are rapidly gaining ground. In the past three years alone, the share of rechargeable cars in Sweden has grown from 25% to 40% to 55% of all new registrations.This shift puts pressure on property owners and parking operators to expand their EV charging offering — and to do it in a way that maximizes long-term profitability.Here are five key factors for building a profitable EV charging business.
1. Choose low-power AC charging to serve more customers
A growing demand for EV charging means growing revenue potential. But how do you make sure your electrical capacity is enough?
The answer is simple: install low-power AC chargers.
When vehicles are parked for long periods — typically 9–12 hours at home or at work — high-power charging isn’t necessary. Low-power charging (1.4–3.7 kW) is more than enough to meet daily driving needs and lets you serve more vehicles without hitting power peaks.
The math:
- Average daily driving distance: 25 km
- Charging 9 hours at 1.4 kW = 6.3 miles (10 km)
- More than enough for most daily commutes
Read more about slow vs. fast charging here.
2. Make charging effortless
The easiest way for EV drivers to charge is while the car is already parked — at home or at work.
This is why the smartest and most profitable approach is to integrate EV charging directly into your parking experience:
- one app
- one payment flow
- one customer journey
This creates a seamless user experience, reduces support needs, and enables you to open new, recurring revenue streams by adding EV charging to your existing parking business.
3. Package charging based on demand
To maximize profit, you need a flexible offering. With a digital system, you can dynamically adjust supply and pricing to match real usage patterns.
Examples include:
- allocating more EV chargers during daytime vs. evenings/weekends on unreserved zones
- offering a limited number of premium reserved EV charging spaces at a monthly fee
- adding fast charging or visitor charging where needed
A parking and charging system with automated workflows makes it easy to adapt your offering and increase occupancy and revenue.
Read more about strategic planning for combined parking and EV charging here.
4. Set competitive pricing that reflects value
Pricing is crucial for profitability. EV charging prices should:
- match perceived customer value
- reflect different usage models (reserved, unreserved, visitor charging)
- cover your installation and operating costs
Property owners and parking operators have a major advantage:
You already own the parking spaces that external charging operators must rent or build. This gives you a structural cost advantage — making competitive pricing easier to achieve.
Learn more about selecting the right pricing model for EV charging here.
5. Take advantage of government incentives
Sweden currently offers generous grants for EV charging infrastructure through the Swedish Environmental Protection Agency:
- Klimatklivet – support for public charging
- Ladda bilen – support for charging primarily used by residents or employees
These programs can cover up to 50% of your installation cost (up to SEK 15,000 per charging point).
This funding won’t last forever — so if you want to build a profitable EV charging business, now is the time to act.
Do you want to make electric car charging a profitable part of your parking business?
With the right technology, packaging and pricing model, you create new revenue — and happier customers. We'll help you get started.
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