Reactive property owners have a lot to lose in the electric car transformation

Do you want to offer charging to residents or employees? Then there is the contribution “Load the car”. Read more about how to apply here.

Although many property owners are aware of the situation, not everyone has realized the strategic opportunity in offering real estate charging — it is thought that charging will mainly take place in public. Even among those who are thinking of offering electric car charging to their tenants, it is common to take a reactive approach to the issue.

When is it time to invest in electric car charging? The simple answer is: NOW. Take the opportunity to reduce the cost of investment and increase the net profit with the help of government subsidies.

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Consequences of a Reactive Approach

If you, as a property owner, work reactively based on external drivers — for example, a request from a tenant or an offer from a charging box manufacturer — you run the risk of drawing hasty conclusions about how charging should be delivered and offered over time (read more about fast and normal charging here). This can create problems both for you as a property owner and for your tenants, for example:

• Lack of control. When buying in chargers from a charging box manufacturer, you run the risk of locking into a certain type of hardware, pricing, or distribution of charging.
• Lack of scalability. If you do not think through and adapt the offer to the technical and commercial conditions of the property, you risk exceeding your electricity capacity before you have met the demand for charging, and in addition to charging too little to cover operations and future investments.
• Unnecessary administration. With separate parking and charging solutions, the amount of work is doubled — both for you and for the park operator. Two contract processes, different apps or tags to use parking and start/stop charging, and two contact areas for support make for a complicated customer journey and increase the risk of misunderstandings.
• Complicated charging experience. Many people choose to offer only a few high-power charging points, but if you do, the parking attendant will have to move their car when it is fully charged to leave room for the next person. This creates high levels of annoyance and leads to dissatisfied customers.

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Success lies in proactive decisions and a concerted approach

To avoid the most common pitfalls and create an attractive and long-term sustainable charging offer, you should raise your eyes and work proactively. Start by setting up a comprehensive approach to your parking and electric car charging, it will make it easier to grow over time and adapt the offer to the needs of customers and your capabilities. Consider questions such as:

• What electricity capacity do you have, what energy needs are there from other parts of the property and how can you meet the need for electric car charging today and tomorrow?
• What are the different parking and charging needs of your tenants and visitors?
• How do you want to package and price the charge so that the offer is easy to use and customize over time?
• How do you want to handle purchasing, operations and management — do you manage everything yourself or do you need to bring in a partner?

Here you can read more about how to set up your strategy.

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Reduce investment cost and increase net profit

So when is the time to invest in electric car charging? The simple answer is: NOW. There are no indications that demand will decrease, quite the opposite. In addition, there is financial assistance to seek to reduce the investment cost with up to 50%.

For organizations that mainly want to offer charging to residents or employees, there is the subsidy “Load the car”. Read more about how to apply here.

Investment support is also available for local and regional measures that reduce emissions. The initiative is called Climatic life. The next application period for 2024 is March 25 — April 5.

Here you can read more about the application for support from Klimatklivet.

In short: NOW is the time to take a proactive and concerted approach to parking and electric car charging to create a strong offer that meets the needs of today's and tomorrow's customers.

Do you want tips on how to set up your electric car charging strategy? Read: How to include electric car charging in your parking management strategy