Four Key Takeaways From Our Webinar on EV Charging

The EV boom is here — and accelerating fast. We notice it not least through the growing number of questions we receive about who should offer EV charging and how to do it profitably and efficiently. Because this is such an important topic — and one where many organisations still make unnecessary mistakes — we created a webinar:
“Why You Should Offer EV Charging to Your Parking Customers — and How to Get Started.” (in Swedish)

Here are the four most important insights we covered:

1. Parking is the key to profitable and scalable EV charging
2. EV charging is a major business opportunity — today and tomorrow
3. Our recommendations for managing the technical operation of your chargers
4. Five common mistakes to avoid

1 — Why Parking Is the Key to Scalable and Profitable EV Charging

There’s an ongoing debate around whether the Swedish grid will be able to support the electrification of personal transport. One major reason for concern is a misconception:

Many people still think of EV charging the same way they think about refuelling — quick, high-power, on the go.

But EV charging works differently. A car can “refuel” while parked — at home, at work, or in a garage. And because the car is parked 95% of the time, it simply does not need high power to meet the driver’s daily needs.

This is why property owners and parking operators are the best positioned to offer EV charging.

“The real challenge is installing as many charging points as possible — at the lowest investment cost.”
— Oskar Ekman, Head of Product, Mobility46

Here’s the simple math:

• Average daily driving distance: 25 km
• Charging for 9 hours at 1.4 kW (overnight at home or during the workday) gives approx. 63 km of range

That means you can meet the needs of many more EV drivers without overloading the grid — and without investing in expensive fast chargers.

2 — Why Integrated EV Charging Increases Revenue and Customer Satisfaction

Around 90% of all EV charging happens while the car is parked.
This is exactly why combining parking + charging in one single system creates the strongest customer experience.

Instead of juggling:

• Two apps
• Two contracts
• Two customer support channels

…your customers get one seamless service.
And when the experience is simple, customer satisfaction — and willingness to pay — skyrockets.

“Capturing your share of these 90 percent is a massive business opportunity you simply cannot miss.”
— Pelle Sjögren, Co-founder, Mobility46

By adding EV charging to your existing parking business, you:

• Unlock a new revenue stream
• Strengthen your existing customer offering
• Attract new customers
• Future-proof your parking business
• Position yourself to benefit from the accelerating EV transition

3 — How to Handle the Technical Operation of Your Charging Infrastructure

A very common misconception is that the company offering the charging service must also handle the technical operation of the chargers.

We disagree.

You, as the property owner or parking operator, should own the customer relationship — i.e., start/stop of charging, payments, access control and pricing.

For the technical operation, you can choose the model that suits you best:

Option A — Operate the charging infrastructure yourselves

Perfect if you:

• Have a smaller charging installation
• Have technicians/electricians in the organisation
• Want full control over uptime and maintenance

Option B — Outsource technical operation to a charging operator

If you choose this option, make sure your partner is hardware-agnostic, so they can operate all your chargers regardless of brand.

Option C — Outsource both the offering and technical operation

This may seem convenient, but comes with major downsides:

• Harder to coordinate parking + charging offerings
• Loss of control over the service, pricing and user experience
• Risk of being locked into one hardware ecosystem
• Fragmented user journey across multiple apps and systems

4 — Five Common Mistakes to Avoid

To build a profitable, scalable and user-friendly EV charging business, avoid these five pitfalls:

Mistake 1: Making the user experience complicated

Offer EV charging in the same app/system as parking.

Mistake 2: Outsourcing both commercial and technical operation

You lose control. Keep ownership of the customer experience.

Mistake 3: Choosing chargers with unnecessarily high power

Low-power AC charging is enough for daily needs — and power goes further.

Mistake 4: Not charging correctly — or not charging at all

EV charging is a revenue stream. Treat it like one.

Mistake 5: Forgetting that charging requires parking

You cannot offer charging without a parking solution.
The parking owner should always be the charging provider.

In Summary

If you keep these principles in mind, the EV charging journey becomes much easier — and significantly more profitable. Property owners and parking operators are uniquely positioned to succeed in this space. With the right setup, the opportunities are endless.

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