How to build a dynamic parking offer and maximize your occupancy with space classes

In addition, the fact that parking customers themselves can purchase parking permits and register interest in a place not only simplifies their buying journey, but also significantly reduces your queue management.

Good huh? In this blog post, we wanted to show you how it all works. We go through:

• How you can use a digital queue page to simplify the buying journey for your customers
• How to create a dynamic offer using location classes
• Best practices for developing your parking and charging offer over time

And then we suggest further reading about how others have done.

Queue page — your digital storefront

As with any other product or service, parking and electric car charging need to be made available to potential customers in a clear and attractive way. And it should be easy to buy or queue. For every question or hassle the customer experiences, you run the risk of them giving up and looking for a different solution, which affects both your customer satisfaction and occupancy.

With a digital queue page you get a showcase for your parking offer:

Here, your parking customers can easily fill in their details, choose the type of space they want to rent and send their expressions of interest to you. Then you can choose between adding the location manually or having the system add it automatically. An agreement is then sent by email to the customer who signs digitally with BankID.

The space classes — the puzzle pieces in the parking offer

The components of your parking offer are called place classes. These are easily built into the system. Here you choose the name, set the price and set other parameters. For each seat class you set:

• Location class terms, or use your default default terms.
• If it is a subscription or one-time purchase (e.g. monthly parking or day permit)
• Reserved or unreserved seat
• Whether you want to overcoat the unreserved surface, and if so, how much.
• If it is a charging point, and how you want to charge for the right of use and electricity consumption.
• What data you need to get in order to rent out the place. For example, registration number, apartment number or authorization code.
• Any information to security companies, for example if the permit is only valid during certain hours of the day.

Before you start building your offer, it's a good idea to think about the types of places you have now and plan to offer in the future. Then you can advantageously create structure and order through color coding. Select one color per type of location class. For example, green for charging points, blue for reserved seats, pink for parking permits and purple for unreserved pool parking. This will make it easy for your parking customers to find what they are looking for.

Best practices for developing your parking offer

A good starting point for business development in parking is to look at the current situation and set a reasonable and defined goal. What is your biggest challenge right now? Then work agile and goal-oriented:

If the vacancy rate is high In your reserved spaces, we recommend that you convert some of them to unreserved parking.

If you have high demand in different locations, you can adjust the pricing to reflect demand and perceived value. For example, a site that is large or has an attractive location is worth more than a cramped space adjacent to a pillar.

Use benchmarking when setting your prices. How have others priced parking in the area? How has the price trend changed over time?

What are the different types of mobility needs in and near the property? For example, can you create new revenue streams by offering electric car charging, car pool, delivery point or other property-related services?

Work data-driven once you're up and running and screw the offer over time. When you know more about how your assets are used, you can start, for example, with controlled overcrowding of unreserved areas and dynamic access rights for electric car charging (read more about how you can use data in your business development here).

And remember: It is always possible to expand the offer over time, so you do not have to swallow the whole camel at once. Need more inspiration? In this article, we go through three layouts at a slightly different level.