How to Build a Dynamic Parking Offering and Maximise Occupancy Using Parking Classes

Even better:
Customers can purchase permits and register their interest in available spaces themselves, which dramatically reduces administration and streamlines the queueing process.

Let’s walk through how it works.

We’ll cover:

• How a digital queue page simplifies the customer journey
• How parking classes help you build a dynamic, tailored offering
• Best practices for shaping and evolving your parking & charging products
• Recommended reading to inspire your strategy

Your Digital Queue Page — the Front Door to Your Parking Offering

Just like any other product or service, parking and EV charging must be presented clearly, visibly and attractively to potential customers.

And above all:
It must be easy to buy or join the waiting list.

Every unnecessary friction point risks losing a customer — which hurts both your satisfaction scores and your occupancy rate.

With a digital queue page, you get a modern "shop window" for your entire parking offering:

• Customers fill in their details
• Select the type of parking space they want
• Submit their interest in seconds

You can then assign the space manually, or let the system allocate it automatically.
The customer receives a digital contract via email and signs instantly with BankID.

Simple, smooth, and scalable.

Parking Classes — the Building Blocks of Your Offering

The core components of your parking offering are called parking classes.
These are easy to configure in Park46, and each class defines a unique product—its rules, price, availability and purpose.

For every parking class you can set:

• Contract terms (or use standard predefined templates)
• Whether it’s a subscription or one-time purchase
• Reserved or unreserved access
• Whether you want to allow overbooking in the unreserved area
• Whether it’s an EV charging space — and how to price both access and electricity
• What customer data is required (registration number, apartment number, access code etc.)
• Information for enforcement teams (e.g., time-limited validity or specific rules)

Before structuring your offering, think through:

• What types of spaces you have today
• What types you want to offer in the future
• How to organise them clearly for customers

Pro tip:
Use colour-coding for clarity.
For example:

• Green = EV charging
• Blue = Reserved spaces
• Pink = Permit parking
• Purple = Unreserved/shared pool parking

This makes it easy for customers to navigate your offering — and easy for administrators to manage it.

Best Practices for Developing Your Parking Offering

A strong starting point for parking business development is to analyse your current situation and set a clear, realistic goal.
Ask yourselves:
What is our biggest challenge right now?

Then work iteratively and data-driven:

1. High vacancy on reserved spaces?

Start converting some of them into unreserved parking to increase utilisation.

2. Uneven demand across different spaces?

Adjust your pricing to reflect:

• Demand
• Size of the space
• Convenience
• Perceived value

Better-located or larger spaces can be priced higher than narrow, obstructed ones.

3. Use benchmarking when setting prices

Look at:

• Competitors in the area
• Historic price trends
• Market willingness to pay

4. Consider the wider mobility ecosystem

What mobility needs exist around your property?

You may be able to create new revenue streams with:

• EV charging
• Car-sharing spaces
• Delivery zones
• Micro-mobility (bike parking, scooters)
• Tenant services

5. Work data-driven once the system is running

When you understand how your spaces are actually used, you can:

• Introduce controlled overbooking for unreserved areas
• Optimise space allocation
• Implement dynamic EV charging access
• Adjust your product mix based on real behaviour

(You can read more about data-driven parking strategies in the linked article.)

6. Expand over time — no need to build everything at once

Your offering can grow step by step.
Start simple and refine as you go.

If you need inspiration, we have an article with three different parking offering setups at different complexity levels here — check it out!

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