“Charge for parking” and four other recommendations for successful business development

During our webinar”How Corem develops a profitable parking business - a bet on happier customers and increased revenues” Eva Näsholm (Group Manager Parking at Corem) told us about how things went when they digitised their parking management. She concluded by sharing her top five recommendations for how to successfully develop her parking business. The keys to a successful implementation, simply. (Want to download the list as PDF? Scroll to the end of the page!)

Did you miss the webinar? Here you can see the recording!

1: Get to know your customers & your business (Customer Journey)

• What does the current deal look like? Look at both the big picture and the parking deal.
• What do customers ask for?
• What is missing in the form of products?
• What happens in the world and competitors?
• Define your goals with the project.
• Set a commercial strategy early on for price and product.

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2: Involve everyone affected early in the process

• Build participation and understanding internally.
• Never underestimate the importance of inside information to trustees, lessors and more.
• Ensure financial flow and reporting as early as possible.
• Customer support — how will you take care of customer queries after rollout?
• Send frequent status reports — weekly initially!

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3: Information to customer before rollout

• Spend a lot of time crafting the information to the (end) customer — simplicity and clarity pay off.
• Call and follow up with those customers who, for various reasons, need a little extra care.
• Be sure to have up-to-date drawings in all parking lots — send them if necessary.

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4: Differentiate the offer

• What are the differences between parking surfaces/products today?
• Is it clear to the customer what they are buying?
• Offer additional products that meet demand (provide clarity for customer and revenue potential).
• Location is usually the strongest driver for a parking customer. Differentiating price based on location = satisfied customers!

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5: Dare (start) charging for parking!

• Parking has a higher value today than before.
• Dare to charge to the appropriate extent.
• Take small steps at a time!

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