“Start Charging for Parking” — and Another Four Proven Strategies for Successful Parking Business Development
During our webinar, “How Corem Built a Profitable Parking Business – A Strategy for Happier Customers and Higher Revenue,” Eva Näsholm (Parking Team Lead at Corem) shared how they successfully digitalized their parking management. She concluded with her top five recommendations for developing a profitable, future-proof parking business. These are the key success factors for a smooth implementation.
1. Understand Your Customers and Your Business (The Customer Journey)
Before you optimize your parking operations, you need a clear picture of your current setup.
- How does your parking business work today? Look at the full picture and each revenue stream.
- What do your customers actually need?
- Which products or services are missing?
- What’s happening in the industry and among competitors?
- Define your goals early in the project.
- Set a commercial strategy for pricing and product design from the start.
2. Involve All Stakeholders Early
Successful digital parking management requires strong internal alignment.
- Build internal understanding and involvement from day one.
- Don’t underestimate the importance of communication with property managers, leasing teams, etc.
- Secure the financial flow and reporting structure early.
- Plan customer support: who handles questions after launch?
- Send frequent status updates – weekly at the beginning!
3. Communicate Clearly With Customers Before Launch
Transparent, proactive communication makes your transition smoother.
- Spend time crafting simple and clear customer communication — it pays off.
- Call and support customers who may need extra help.
- Ensure you have updated parking maps and share them when needed.
4. Differentiate Your Parking Offering
A generic product offering limits both revenue and customer satisfaction.
- What differentiates your parking areas or products today?
- Is it clear to customers what they are paying for?
- Add supplementary products that match customer demand (this drives clarity and revenue).
- Location is almost always the strongest driver — pricing based on location = happier customers.
5. Dare to Start Charging for Parking
One of Eva’s strongest messages:
- Parking has a higher value today than ever before.
- Don’t be afraid to charge appropriately for your parking assets.
- Start small and adjust gradually.
Get more out of your parking spaces
Do you want to reduce vacancies, shorten queues and increase revenue? We help you optimize utilization — based on data, technology and proven methods.
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