Five reasons to use ANPR cameras in your parking facility
You already know that ANPR (Automated Number Plate Recognition) is an excellent way to automate billing for visitor parking. Cameras installed at entry and exit points register every vehicle entering the facility, track the duration of the stay, and manage billing automatically. This creates a seamless and convenient customer experience — no apps, no tickets, no stress. But did you know how many new business opportunities open up when you use ANPR in facilities with contract parking as well? Here are five reasons why ANPR cameras — combined with a modern Parking Management System — are a smart investment for any parking facility.
1. Happier customers who no longer worry about parking fines
With ANPR and a flexible visitor tariff, you can give your contract customers a better, more stress-free experience.
Take Anders as an example. His parking permit is valid on weekdays from 08:00–17:00. One evening he needs to work late. Instead of rushing downstairs to move the car and avoid a fine, he simply stays at his desk.
Why?
Because your system automatically adds a visitor rate to his monthly invoice for the extra hours.
Anders is grateful — and more loyal — because you made parking worry-free.
2. Stronger loyalty among returning visitors
ANPR makes it easy to turn occasional visitors into engaged, returning customers through a loyalty program.
Let’s look at Pia. She hates juggling parking apps and hunting for available spots. When she visits your garage, she loves that the camera handles everything automatically. When she’s invited to join your loyalty program, she immediately signs up.
You decide the benefits — for example:
- better hourly rates
- targeted discounts
- access to premium visitor zones
For Pia, it’s easier and cheaper.
For you, it increases repeat visits and customer lifetime value.
3. Easier conversion from visitors to long-term contract customers
Because ANPR registers every vehicle, you get full insight into recurring visitor behavior.
When someone like Pia starts parking with you frequently enough that a contract would save her money, you can automatically send her a personalized offer.
It’s a perfect win–win:
She gets a better deal — and you secure a stable, predictable monthly revenue stream.
4. Reduced need for on-site enforcement staff
With ANPR in place, there’s no longer any need for roving control officers to patrol the facility.
The cameras:
- log every vehicle
- validate permissions
- ensure correct billing
- detect overstays
Your system takes care of enforcement automatically — reducing operational costs while improving accuracy.
5. Better data insights to optimize and grow your parking business
ANPR gives you precise, real-time data on how your facility is being used — by both visitors and contract customers. After the first month, you already have a baseline. Over time, the insight becomes even more valuable.
You can use this data to:
- refine your pricing
- identify demand patterns
- optimize packaging and permits
- calculate safe overbooking levels
- increase occupancy without reducing availability
In other words: ANPR helps you grow revenue intelligently.
Want to learn more about our camera-based parking solution?
Read more about ANPR46.
Want to know more about our camera-based parking system?
With ANPR46, you gain full control over both contract customers and visitors — while reducing administration, improving the customer experience and maximizing occupancy in your parking facilities.
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