Five reasons to use ANPR cameras in your parking facility
You probably know that ANPR (Automated Number Plate Recognition) is a really good way to automate the charging of visitor parking. The cameras that are set up at the entrance and exit register all vehicles that use the facility, the system keeps track of time and handles the billing completely automatically. This means that the visitor does not have to think about anything more than parking, creating a very comfortable parking experience. But do you know what business opportunities open up when using ANPR in facilities with contract parking? Here are five reasons why you should use parking cameras in combination with a parking management system, no matter what type of facility you have!
Satisfied customers who don't have to worry about parking fines
Set visitor rates in the system and use ANPR to offer more flexible parking to your contract customers. Take Administrator Anders as an example. He has a parking permit valid on weekdays between 08:00 and 17:00. One night, Anders has to work over. Instead of Anders having to hustle down and move the car to avoid a fine, he can calmly leave the car standing. Your system automatically adds a visitor rate to his regular monthly bill for the hours he has left. This makes Anders very happy and satisfied with his choice of parking garage.
You can increase the loyalty of your visitors
Make it attractive to become repeat visitors by offering a customer club. Here we can take a look at Practical Pia. She doesn't enjoy looking for parking and keeping track of all the different apps. So when she visits your garage, she appreciates the convenience of the camera recording her visit, and she immediately takes the opportunity to register in the customer club when she receives the offer. Because in addition to knowing exactly where to park the car next time, she is also offered a more favorable hourly rate, temporary discounts and access to the customer club parking spaces (or whatever benefits you choose to offer — it's all up to you!). The advantage for you is that you tie Pia to you and increase her usefulness in the plant.
It will be easier to convert repeat visitors into contract customers
With cameras that record every vehicle in the facility, it's easy to find conversion opportunities among your returning visitors. When Pia in the example above starts parking at your place so often that a parking permit would be more economical for her, you can send her messages with an offer that matches her needs. It will be win-win, because Pia gets a more favorable price while ensuring a steady income.
You reduce the need for security personnel
With ANPR in your facility, there is no longer a need for round-the-clock parking attendants. Because the cameras keep track of all vehicles passing in and out of the plant, and the system automatically ensures that everyone is charged correctly, there is no longer any reason to have staff monitoring the facility.
With more precise data, you can optimize and develop your parking business
As mentioned above, the cameras collect data on how your visitors and contract customers use the facility. Already after the first month of ANPR, you have basic data on how the plant is used, which is then refined over time. You can use this data to customize your packaging and pricing according to your needs. And since you have full control of how high the utilization rate is, it becomes easy to figure out how much you can overcoat the plant to maximize occupancy.
Want to know more about our camera-based parking system?
Want to know more about our camera-based parking system?
With ANPR46, you gain full control over both contract customers and visitors — while reducing administration, improving the customer experience and maximizing occupancy in your parking facilities.
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