Five reasons to bring home parking management

Do you know how much your parking assets are worth? Many property owners are not fully aware of this, for example because they have leased the management and availability to a parking operator. In the short term, outsourcing can be an easy way to get started with different offers and find occupancy in their parking spaces. But by taking the parking store home, you get 100% self-control and a long-term stable deal.

In this blog post we tell you about five other advantages of taking care of one's parking management in-house.

Get a better overview with centralized expertise

Instead of different parts of the organization using different operators, you can centralize management and get a better overview. This applies both if you want to manage all your plants yourself or hire an operator to take care of parts of them.

Build up the internal knowledge bank

By bringing parking management into the organization, the organization builds up the organization's internal knowledge about how parking works. This helps to optimize own management, provides greater insight into the value of the operator's work, and makes it possible to make well-informed decisions about how the parking business will be conducted in general.

Embed your strategy throughout the organization

At your own disposal, it becomes highly relevant to set up a strategy based on the entire business. Then parking suddenly becomes extremely relevant for everyone, such as your sustainability manager, chief digital officer and energy expert.

Get more satisfied and loyal parking customers

When you work with parking as part of the property, it becomes possible to control your customer offers yourself and package them as holistic experiences for tenants, for example, with integrated digital access and load-balanced electric car charging. This in turn contributes to an increased NPS (Net Promoter Score), creates stronger customer loyalty and contributes to an increased operating net.

Increase your operating net

By taking control of your parking management, you get access to the data and transparency you need to optimise your business, such as the demand for a particular type of space. This gives you greater opportunities to adjust pricing according to demand and the perceived value of your parking offer, thereby increasing your operating net.

In conclusion...

Knowledge is power. By investing in internal parking management, you build the internal expertise needed to ensure a lucrative and customised parking business. Do you want to know more about the pros and cons of renting out your parking assets? We have written about this in our article “That's why you should abolish the block rent and take control of your parking business.”

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