Become a master of parking management — five things to keep in mind

What does it take to become a master of parking management? It's actually not that hard, but there are a few things that are directly crucial to being able to carry the title with pride (there is, of course, no title called “master of parking management” but we thought it sounded fun). We will discuss five of them in this blog post.

Don't miss our guide:”The Parking Manager's Guide to Better Parking Management“.

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Keep track of your parking spaces

You may have heard the expression “shit in, shit out”? This is a good idea when it comes to parking management. After all, it is only when you know what you have that you know what you can rent. And how. Thus, inventory is the first step to becoming really good at parking management.

Start by finding out:

• How many seats do you have
• Whether and how they differ in size
• Where any pillars and other obstacles stand

Then you can see how high your actual occupancy is and find out if you have any inaccuracies in your current rental that need to be corrected. It is not at all uncommon to discover spaces you didn't know existed, double deals in the same car park, missed vacancies, zero contracts and uneven pricing.

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Automate what can be automated

Another part of getting really good at parking management is understanding what is best to do yourself and what should be automated. For example, if you have complex contracts that require extra hands-on work, you can continue to handle this manually, but the majority of your processes can be automated — and even improved!

By automating management processes such as queue management, filling, key management, contract management, notification, payment, pricing and access control, for example, you get:

• More efficient administration. Perhaps the most obvious advantage of automation. When management is automated, time is released, which you can then use to focus more on customer care. This in turn increases customer satisfaction — win-win!
• Increased occupancy. With automated queue management and filling, temporary vacancies are reduced, as park drivers can buy parking permits themselves and start using the car park right away, without waiting for mailed contracts or exchanged keys.
• Better control of your revenue. One clever thing that can be automated is condition changes and price listing. You no longer need to post additional contracts or make manual price adjustments — change in one place and it will be automatically pushed out to all affected customers.
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Listen to what customers are asking for and try to meet their needs

Satisfied customers generate more revenue and fewer support cases, so taking customer needs into account is good for both them and you. For example, offering only monthly reserved parking is likely to meet only a small part of your tenants' needs, so you should instead build a dynamic offer with different types of space classes. For example, examine the need for:

• Unreserved parking during daytime, evening hours and weekends
• Unreserved electric car charging point (3.7 kW) during daytime, evening hours and weekends
• Reserved monthly parking
• Reserved spot with electric car charging (3.7 kW)
• Visitor parking
• Public charging point (11kW)
• Car pool
• Bicycle Parking

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Make sure to take marketable rents

Price is a powerful tool for controlling supply and demand, and it is also a driving factor when it comes to customer satisfaction. Therefore, it is important that you set fair and fair prices. Consider, for example:

• Value (both experienced and actual). A self-reserved seat is a more precious asset and it also costs more to rent out because the utilization rate is lower. Therefore, it should be priced higher than unreserved parking.
• Demand. For example, you can redirect long queues from one fully occupied class of seats to vacant seats within another, by offering these at a more favourable price. A typical example of this is from reserved to unreserved parking.
• Competition. How to charge for parking in neighboring properties? By pricing correctly, you make your existing customers happy, while attracting new customers who live or work nearby.

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Make strategic decisions with your parking data

That last piece of advice is what really separates the chaff from the wheat when it comes to parking management. Namely, to monitor how customers use your assets and use that data to screw up the offer and optimize the parking deal. If you see, for example, that there are long queues for electric car charging, you can count on a profitable investment in the right number of chargers. And if you find that there is an unusually high vacancy rate during December, you can plan a campaign with discounted parking permits for next year.

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Do you want to take the next step towards becoming a master of parking management?

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